Hi! I’m Lexi, a content-led UX strategist.
After establishing the writing competency our design org relies on, the focus shifted to scaling those systems. Most days involve partnering with designers to untangle complex architectural problems and ensure content integrity at scale.
My Approach
If too many words are needed, refine the design. If that doesn’t solve our issue, double-check the workflow.
Mentorship
I leverage 1:1 mentorship with designers to identify systemic friction points, turning recurring questions into high-impact documentation and governance frameworks that empower the entire org.
Iterative
I treat content as a design primitive. By applying an iterative, UX-first approach, I ensure that language and layout evolve in lockstep, reducing cognitive load and ensuring the final product is as functional as it is intuitive.
Cross-Collaborative
I speak 'Developer.' I bridge the gap between design intent and back-end feasibility, ensuring content choices are architecturally sound and that documentation serves as a reliable 'source of truth' for both designers and engineers
AI as a Thinking Partner
I use AI not to replace an organization’s voice, but to help quickly iterate within content guidelines and move beyond the obvious.
UX Writing Competency
1:20 designer to writer ratio
Context: My organization had zero content structure or consistency. I noticed.
Problem: Inconsistent messaging, copy, and tone. User feedback was saying errors were unhelpful. Users would have to message each other on teams to decode errors. Yikes.
How I fixed it: Created a slack channel with all designers and became writing consultant for the team, as well as final approver, which has been active for 2 years
The impact: 20 designers, and their dev teams, now had a consistent content foundation to build on.
Strategic Impact
Content Design
Scaled a UX Writing competency, becoming the source of truth for 20 designers and over 30 dev teams. .
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Work Samples
Recent Project
Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.
Client
The Atlas Project
Year
01/01/0001
Certifications and Training
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This curriculum focused on developing high-impact communication strategies to navigate complex stakeholder environments and difficult organizational dynamics. Key takeaways included refining a default communication style to lead with greater clarity, inspiration, and cross-functional influence.
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This curriculum covers the end-to-end lifecycle of content strategy, from data-driven research and structured design to long-term governance and scalability. It focuses on building high-maturity content operations that leverage AI tools, editorial standards, and cross-functional workflows to ensure consistency and measurable impact across the organization.
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This curriculum bridges user psychology with tactical execution, focusing on how online reading patterns and eye-tracking data inform high-impact UX writing. It centers on structuring content for scanability and accessibility while using persuasive techniques and plain language to build credibility, reduce information overload, and drive user action.
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This curriculum explores the intersection of cognitive psychology and digital design, focusing on the underlying principles of how users perceive, process, and retain information. It provides a framework for managing cognitive load and directing user attention by aligning product strategy with mental models, emotional processing, and the science of human decision-making.
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This curriculum covers the fundamentals of digital inclusivity, focusing on the WCAG 2.1 standards required to build accessible web experiences. It provides a practical framework for identifying and removing barriers in the user journey, ensuring that content and design systems are perceivable, operable, and robust for all users.